“Start paying attention to Young Dolph before you look stupid as shit,” Noisey counseled earlier this year. The King of Memphis is about to cement his place at the rap throne with the masterful, 11-track Gelato mixtape slated to release this Friday. Gearing up eager fans ahead of the drop, Young Dolph is sharing “Play Wit Yo Bitch,” where he reminds other rappers that he isn’t here for games or bullshit – It’s his territory out here in these streets.  He’s not pulling any punches here. He goes hard at Yo Gotti out of the gate. “All that make believe rapping about cocaine, don’t play with me hoe. Got you a hoe, man”. Things only get more personal from there with Zaytoven playing the keys like, well, his bitch.

Featuring Migos, Lil Yachty, Wiz Khalifa, and fellow Paper Route Empire member Jay Fizzle, Gelato is slated Young Dolph’s most animated work yet. “It’s a weed smoking, money counting album,” Young Dolph explains. “This album is for when you have those days when you wake up and it’s Friday or Saturday and your whole day finna be lit. It’s like, ‘My folks are with me, we finna have fun, we’re gonna smoke hella weed all day, we’re hitting up the spot, then the other spot, getting fresh at the mall, change clothes four times a day, we’re gonna hit the clubs at night, etc. It’s for when you’re feeling good all day. Music to put in your ride. It’s that feel good music, it’s the party, it’s finna turn the clubs upside down.” Young Dolph announced the project in January with a bang, first releasing the Lil Yachty-assisted “Bagg,” a street hustler’s anthem on having the finest things in life.