Atlanta is at the forefront of Hip-Hop at the moment, and at this point, it’s not even debatable. Boasting a whole host of creatives from different sub-sections of Rap, Atlanta has covered the full spectrum and taken its place as the Home of Hip-Hop. Hoping to uphold that reputation, rising native, GRIP, checks in with his new video for, “Bregma Freestyle”.

Shot by Shaun Matos, the video is rooted in simplicity and shot to the theme of an everyday afternoon, playing video games in the living room. With an obvious nod to N.E.R.D.’s 2001, In Search Of… cover, the video’s best quality is how it looks to focus on GRIP & his clever lines like, “See, I’m Health Ledger or Brandon Lee/ See I can catch a bullet randomly, or O.D. on medication and never become the legend that I plan to be,” over the polished production provided by Bregma.

With this release being labeled as a freestyle, we can only imagine what his official releases will sound like. Tap in with the video below and get hip to GRIP.