If you haven’t heard of Clean Skatewear, get on your phone and start your research now. George Hammond is a 21 year old skateboarder and artist from small-town Kalamazoo, Michigan. Starting his brand with his own 2 hands, CLEAN is known for being a real lifestyle, from-the-ground-up, one man operation. Straying away from the rest, George brands himself different than other “creators” and focuses mainly on his fellow skateboarding peers and personal demographic. It’s easy nowadays to get rappers to wear your gear, but George took a different path and remains genuine to his passion for skateboarding and carelessness towards the scene. He just dropped his new fall capsule, and has a look book on the way where you might see some familiar faces. Check it out below:
You can purchase CLEAN at cleanskateco.com and follow him on Twitter at @CleanSkateCo