Fresh on the heels of his latest critically acclaimed project, Days B4 III, Lucki delivers the official music video for the project’s lead single, “4 The Betta.” The video is directed by one of underground rap’s most sought after videographers, Lonewolf, who’s well known for his unique style of paper effects editing and work with artists like Lil Uzi Vert, A$AP Mob, Future and more. Produced by DJ Eway, “4 The Betta” is one of the many standouts from Days B4 III. Upon the project’s release last week, Lucki was one of the top trending topics on Twitter in the U.S. and Days B4 III earned support across the music industry from outlets like The FADER, Complex, Noisey, Stereogum and countless others. Pitchfork spotlighted the project as one of their favorite releases of the week and gave it an uncharacteristically high score of 8.0—what can be considered as a career solidifying album review.

Watch “4 The Betta” video now:

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