Southern, California-bred music group LORD$OFDOGTOWN have been bubbling across the scene since their debut single “PANIC” dropped earlier in the year. Today, we are proud to present the music video to their new song “UM”. The audio for this track surfaced on their Sound Cloud just a day ago. The collective has since been dropping a barrage of singles from their upcoming self-titled album LORD$OFDOGTOWN. This track is the most recent single, and is quickly becoming a fan favorite.

Below are a few words the group members shared with ELEVATOR in regards to the video/song.

Petti:
We all knew right away when I was making the beat that when the haunting choir that goes “UMMMMM” came on the intro we were about to go off. me & lighttpink looked at eachother like “This shits boutta slap”

Andre Santi:
The beat always stood out to me & after some sessions pink & I laid down our verses. shit is hypnotic..

Lighttpink:
I had gone threw a breakup at the time so this was like my fuck you to that bitch.  at first my verse was for another song but then I had Petti do his “PETTIMAGIC” and make a fresh beat to fit the energy. rest is history.

abdel.kreation:
the video was a spur of the moment thing, we were getting some video content stuff for our socials & the backup cam shots looked too hard to not turn into a full video.

L.O.D.T. :
“Our album drops next month [peep the end of the video for the official date] and it’s something we’ve been collectively working on together for about a year and some change now. We really wanted our debut project to be something special and showcase what’s possible if you put completely different creative minds together with this music shit”.

Press pray on the ELEVATOR premiered music video for “UM” by LORD$OFDOGTOWN below