Atlanta rapper Key! dropped one of our favorite project this year with So Emotional. The drop was an eight-track mixtape where the artist honed in on his, well emotional side. The tape was a hit with his fans, and a handful of the songs have received heavy amounts of streaming across the board. So Emotional features production by Oogie Mane of Working On Dying among others. Today, Key! has blessed us at ELEVATOR with the premiere of the visual treatment for one of the most popular songs off of the project, “WHY”. The video features Key! all gang’d up in NYC with friends and fans alike, dancing and partying out front of apartments on a city block.

Press play on the official music video for “WHY” by Key! below