Many of you are likely familiar with Harlem’s Jay Prezi, you just probably aren’t aware of it. Well, the young rapper appeared alongside living legend in Tennis, Serena Williams, and NFC Championship-winning quarterback-turned-activist Colin Kaepernick in the “Just Do It” campaign run by Nike. Evidently, Prezi made an impact on the brand as they collaborate with him to bring to life the visual for “Revenge.”
It was surely a popular track off of his December EP blood.sweat.tears but it’s the visual that could take him to the next level. Directed by Cole Eckerlee, Prezi joins his homies to run a few games, rap in the bleachers, and flex on his own in full Nike gear. The drip is hard as they take over Millbank Court in Harlem. The feeling of unity among all the men present could spell a shift in the city if Prezi continues to make waves in this manner.
A co-sign from Nike is huge, but it’s up to Prezi how far he wants to take it. I think he’s on the right path. Check out the video for “Revenge” and see for yourself.