“BAD” drew a lot of inspiration from my own feelings, Michael Jackson, but essentially, it was a way to tell someone how I felt. This uptempo mix of hip-hop and R&B maintains listeners engaged throughout. The lyrics, melodies, and hitting 808s created by production duo KYNGS come together perfectly.

Jay Isaiah is a 22-year-old singer, songwriter from Mississauga, Ontario. His journey began at the age of ten when a fellow church member heard him rap and sing. Not shortly after, he began learning how to write music and his own lyrics. Growing up, Isaiah was surrounded by music as both his parents were songwriters. And after performing at church and talent shows, he quickly realized his interest in music was going to be a long-life passion.

Isaiah draws a lot of inspiration from his everyday experiences and what he envisions his future to be. Through his dark days, he turned to music as an escape from going down the wrong path. His ability to stand out with his catchy verses with R&B and rap melodies has landed him opening gigs for A Boogie wit da Hoodie and Tyga in the past.