Los Angeles-bred multi-hyphenate artist DeVon True is on a relentless quest to bring the value of the fan experience back to his listeners with the integrity of his music.
Joining forces with his longtime friend and collaborator Que The Poet, DeVon True has managed to crack algorithms and transcend cultural boundaries off the strength of an electric singles release campaign — highlighted by the pairs trending “Odyssey,” record.
In his recent interview with HipHopSince1987, DeVon True explained the intergalactic intentions he and Que The Poet had for their breakout “Odyssey” single.
With hundreds of dance videos and challenge videos accumulating each week on popular platforms such as TikTok and Instagram, DeVon True Que The Poet recently broke to an entirely new market due to Korean freestyle dancer Yool Wxnder’s viral choreographed routine to “Odyssey.”
With well over 150K hits on clip, DeVon True’s “Odyssey” has quickly become a hit on Yool’s profile, and is in good company there as the Korean dancer was recently co-signed by Dreamville rapper Bas.
DeVon True also become a seasoned producer and consulting collaborator for a number of rising stars in the industry including Kanye West’s DONDA collaborator Vory.
In an exclusive Instagram live conversation with DROPSMEDIA last week, DeVon True revealed he has a collaboration on the way with Vory in addition to his plans for releasing new music and even more neck-snapping visuals before the end of the year.
Among his latest moves, DeVon True and Que The Poet have delivered the fun-loving flick for their tequila-drenched "Margarita" single also.
Watch the full video for “Margarita” below.