Coming out of Long Beach,California JSNMSK is an artist that you’ll hear once and won’t forget. His unique style and gritty vocals have helped to set him apart from any other artist on the west coast scene, and today, JSNMSK drops off a brand new music video for “Gone”.

JSNMSK connected with music video director LONEUSX to help him bring this record to life, and it doesn’t take more than one watch through to see that JSNMSK picked the right man for the job. The camera effects added throughout help encapsulate the track as a whole. He’s pictured toting a gun while delivering bars about the streets and his family members doing time while feeling he’s next in line to follow their footsteps.

As JSNMSK says in some of the first bars, “You can’t press rewind”, but this video might have you wanting to.

Press play below.