If you know anything about me you know I love West Coast hip-hop, especially hip-hop from Los Angeles County. But now, we have a new player in the game when it comes to Southern California, San Diego.

San Diego is home to one of the most diverse areas in hip-hop, although your average fan won’t have an idea of what’s going out there. But that’s what we’re here for. To show you that dope shit.

Today, San Diego rapper Sethii Shmactt hits our pages with a simple, yet effective video to his banging, Milo-produced record titled “Hold Up.” The visual, which was shot By Nick Rodriguez, is just another example of why we think Sethii is up next out of SoCal. His consistency triumphs his competition and 2020 will only prove that notion further. Stop sleeping and get hip to Sethii. Check out “Hold Up” below.