Over the past year, Rip Eternal has come out of the gate as one of the most interesting developing talents. With a crude esthetic and ambient flow delivered without an effort, he gives off the natural demand to wonder what’s coming next. Rip Eternal appears to have everything it takes to be a staple artist in the next era of the sad boy’s journey into rap, and you can see it see this in his latest video for “Jack The Ripper.” On top of an Eera instrumental, Rip’s lazy enunciation and blatant emotions create the perfect setting for the raw cut footage to the corresponding video.

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