Swedish artist Rey Mayari’s debut single and video for his track “Elevate/Escalate” is a musical introduction of sorts, establishing his particular brand of electro-pop. Mayari is an artist in a pop scene that prides itself on experimentation and individuality, and with what Mayari may lack for experimentation, there is no doubt he makes up for it with individuality. The visuals are absolutely gorgeous and Mayari is established through the video as a sort of magnetic enigma, drawing you in while sticking to his strange and androgynous guns. All of this shrouds him in a deal of artistic mystery that adds an even greater level of intrigue than previously known. Long story short? I fucking l0ve this, and anyone reading this should definitely take a listen.

Watch the “Elevate/Escalate” visuals here: