Hold onto your AirPods, fam, because LUM is out here pulling borders and genres together like it's nobody's business. Fresh off the skillet this Friday, October 27th, is "Temptation," a track that's as global as it gets, featuring talent from Canada, the US, and even Down Under.

First off, if you haven't been keeping an eye on Oliver Cronin, let this be your wake-up call. The TikTok phenom has hopped on the track, lending his virality to an already fire mix. And speaking of fire, ATL's very own KILJ—whose been cosigned by none other than Lyrical Lemonade and got everyone talkin' after his 2022 hit "Been"—is in the house. Elevator Mag knows what's up; now it's your turn.

And if you're thinking LUM's just stepping into the game, think again. You might recall his last smash, "4 Sho," with Toronto's Dom Vallie. That gem not only got playlisted to the moon but also snagged the cover of Amazon Music’s Rotation North. Oh, and did we mention it got billboard-level love at Toronto’s iconic Yonge-Dundas Square? Yeah, LUM's not playing.

But "Temptation" isn't just another track; it's a siren call for the ladies. LUM's signature blend of international sounds and versatile features make it an irresistible jam that's about to make waves from your For You Page to your go-to weekend playlist.

So get ready to hit repeat; "Temptation" is here, and it's not just crossing oceans—it's making them.