L.O.V.E Culture (The League of Vibrant Energies) are from Jacksonville, Florida and with the help of Sprite's for Your Consideration campaign, they were able to release this brand-new video for "Don’t Matter" which was directed by Kyle Dorrell. Off bat, I was interested in this collective because of their name. I am all about vibes, so I knew they were about to serve some. The beat was produced by TrashBeatsAlan and features soulful sounds with a beautiful trumpet and banging bass, I could listen to the beat as is. You can hear the passion through their verses and the hook could easily be a daily mantra for me. The video vibes are extremely chill, burning sage in the beginning and lovely plants all around. I rock with L.O.V.E Culture and I’ll be checking out their project L.O.V.E Culture ‘Vol. 2' as well!

Instagram: https://www.instagram.com/Weareloveculture