With support from the Algorand Foundation and a plethora of other talented creatives and leaders in Music and Sports helped Lil Durk actualize this revolutionary concept.
First, I must say this is an excellent concept that I have never thought about. It is almost like DLC in real life. Incorporating his love of fashion and entrepreneurial abilities into this new form of clothes: phygital. Utilizing the Web3 infrastructure, Algorand has created a way to bring the idea alive.
Jessica T. Chin, the Chief Marketing Officer at Algorand, had this to say: "NXTG3NZ is built on Algorand to bring real value for Lil Durk's fans. As the pioneers of scaling blockchain infrastructure, we are thrilled to partner with Lil Durk as a platform for change and creativity. Algorand continues to enable real-world utility connecting both physical and digital worlds."
You must purchase the NFT to get the actual shoe and I am sure there will be a large demand, so tune in and check it out now; the collection is geared to drop sometime in the next few weeks. If you would like to know more, check out their website.