Hailing from Sumter, South Carolina, KountUpWitdaK has been making waves for the past few weeks. His latest release, “Elevate,” serves as yet another standout visual from the rising artist. Production is handled by Einer Bankz and TnTXD, who previously worked on hits for YoungBoy Never Broke Again and Quando Rondo. The video takes on place to place as KountUp sends shots at his opposition and reflects on his success.

“Keep it real with your dog no matter what / They can’t say that you ain’t real if you ain’t changed up,” he raps. Check out the video below.

Malcolm is an 18-year-old writer and A&R from the Carolina’s, follow him on Instagram.