Chicago’s Goody dropped off this simple visual for “KKK (Kings Killing Kings)” primarily showing the rapper spitting his lyrics in his kitchen with the homies or in a parking lot. The presence of not too many other allows him to truly be the center of attention in this production by Toinne, emphasized by the lyrics focusing a lot on himself. Whether it’s investing in buildings, sliding to a shawty’s house, or the facts his homies are strapped up if need be, one thing that’s for sure is Goody has full faith in himself when it comes to everything.

We’re all kings, he just feels higher up than most. Coming from the Chi-Town, his hustle to get where he is surely hasn’t been an easy one. It’s the journey that makes the man and develops a strong sense of confidence. I expect nothing but more of this from Goody, though I’m sure he’s got some deeper stories waiting in the tuck. Check out “KKK” below.