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January 10, 2020

The Dallas-native makes a palatial Elevator debut.

Malc
Editor

Dallas, Texas-native NSVN (pronounced Nine Seven) is making an impressive entrance into the New Year. The emerging talent began producing at the age thirteen before transitioning into a full-blown recording artist after 2010. Over the course of the next few years, NSVN dropped off several tangible projects before transitioning once again into an engineer and producer. Last year, we saw his debut album, Change My Name, and now NSVN treats fans to “G.O.Y.F” music video.

The brand new single arrives ahead of his forthcoming project titled What Happened To The Kids? and is produced by Young Taylor. Having mixed and mastered the track, “G.O.Y.F” meshes together well with NSVN’s previous works. “I tell ’em get out your feelings and get a bag, where you at? / Won’t you pull out the dealer and get it matte if they mad,” he raps. Check out the video below.

Walk me through your childhood, what was experience growing up in Dallas, Texas?

I lived with my mother and siblings in a suburb of Dallas, TX most of my life. Spent most of my time playing sports, when I wasn’t in school. Around the age of thirteen, my stepbrother and I started to take interest in music. Making beats and writing became our thing. From around the age of thirteen to eighteen, my main battle was trying to figure out which one I was better at.. sports or music. I played sports up until senior year when I decided that music was the more feasible of the two career choices. Dallas became extremely diverse as I was coming up, so I was blessed enough to have plenty of different cultures around me to study and pull inspiration from.

What influenced you to move to Los Angeles and what was the biggest change you noticed?
Music and the need to see more than just Dallas,Texas were my two main influences on moving here. I viewed LA as this big machine, the city of dreams that it is. If nothing else, I knew that moving here could change my mentality on life, and how I moved from day today, and I needed that. As soon as I touched down, I began to work a bit more diligently, and with more purpose. I’ve been able to meet a number of people so far, and see my music progress over time.
Is there any influence behind the “G.O.Y.F” visuals?

The only influence for the “G.O.Y.F” visuals was the song itself and the energy I got from it. Its a very upbeat, lighthearted track that was meant to motivate people to put all the unnecessary things aside and just work! I wanted the video to have an extremely fancy vibe to it as well to cover the “let’s make a lot of money and spend it” aspect of the track. 

What’s the story behind coming up with the concept and recording the song?
The concept here was built after I heard the beat for the first time. My usual music is a bit more introspective, but the first words that came to mind when I heard this track was “Get out your feelings and get a bag” and from that moment, I had “G.O.Y.F.” The rest of the song, even down to the mixing of it was just a matter of pulling the vision out and piecing together the puzzle. 
As far as “G.O.Y.F,” can we expect more content like this on your next full-length project?

Yes and no. “G.O.Y.F” is definitely the most bouncy song on the project, so it stands alone in that aspect. But, the project as a whole leans a lot more to the upbeat side of music than my debut project Change My Name did. This one is definitely more lighthearted and more relatable.

How would you compare your most recent release to your previous album, Change My Name, how have you grown?

This new project What Happened To The Kids speaks more to the issues that we all begin to face as we move forward in life. Change My Name was more on the personal side of things, letting people into my mind, and the reality of myself. This project is also a showcase of the progress of my penmanship. I made it a point to write in a way that could resonate with everyone despite where you stand in life. 

Is there anyone or anything in particular that influences the creative direction of your music?

I hate to sound cliche, but everything. I allow life, my experiences, people I meet, family, and plenty of other things inspire me to write, and create content to give to the world. My music is usually a direct reflection of my perspective on life at the time I wrote it. I usually allow good, and bad events to push my art. 

What can we expect from NSVN this year?

This year, I’m gearing up to release my new EP What Happened To The Kids, as well as my second album. Also this year, shows are a big thing for me. Getting outside my room, and the internet, and really reaching the people who listen and support, and relate to my music. I’m looking forward to putting out more visual content this year as well.

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