Cole Bennett releases a music video for LUCKI’s single “DOUBLE CHECK” from his 2016 project SON OFSAM on Lyrical Lemonade 2.
In light of Lyrical Lemonade releasing their first official video for LUCKI this week, Cole Bennett dropped off a timeless, incredible piece of history today in the form of "DOUBLE CHECK". A music video that he shot for LUCKI to promote his March 22, 2016 project SON OFSAM. Running for 2 minutes and 24 seconds, the track was produced by Kenny Beats. The video runs for an additional 10 seconds with the title, credits, and a message about the video, including a time and location stamp: about 2 A.M. on April 25th, 2016 in Pilsen, Chicago. It is incredible to me how things have come full circle, and how all parties involved have elevated and evolved since then.
The track features LUCKI spilling out bars about his lifestyle and habits, as he talks about the things going on around him. He does all of this in a light, yet pain-filled voice over a beat that is grimy and dark, with a melody that combines this cool metallic sound effect with a little lead that sounds like a flute; there are also drums, which are rhythmic and rolling, filling in the beat. It makes me feel like I am on the way back from a party and just riding around a city late at night, probably drunk and/or high. In the video, LUCKI is walking around in an apartment and out on the streets at night, just kind of vibing and rapping; it is simple, yet very effective, and it truly matches the vibe of the track and the (then-current) situation. The colors and cinematography are clean and smooth, and the effects are minimalistic and trippy. Cole also said that he has more LUCKI videos in the vault, so fingers crossed, we may get even more of these vintage Tune visuals. With this, I am thankful to have a visual for the track, and I am very excited to see what they will have in store for us this week and in the future.
