This is my first exposure to Coach Rick, and damn I can admit that I slept. He’s an Alabama-born rapper who knows his way around a bar. His new song, “Solid,” is bananas for a number of reasons. The barebone production creates a peculiar feeling, one of an epic nature that bathes Rick’s words in a holy light. The second is the quality of the rap that he spits. It’s not fast, yet it’s not slow; it’s like Goldilock’s selection of porridge from the three bears. It’s powerful and what he says makes you want to listen to the rest of his story. It makes for a good entry point into his music. In this simple accompanying video, Rick talks directly to his audience.

Watch Coach Rick talk his game in “Solid” below.